Many companies have turned to blogging as a way to engage and connect with customers. Statistics show that companies that blog generate 97 percent more backlinks, 55 percent more traffic, and 434 percent more indexed pages that businesses that don’t blog. The excitement of getting into Yellow Pages to advertise your business is a thing of the past. As more and more small businesses are using the World Wide Web, achieving a top position in search results is essential.
Here are some of the most common business blogging mistakes and how to avoid them:
Not Hosting the Blog on Your Own Domain
If you want to start a business blog, buy your own domain. Using a free platform like WordPress or Blogger is the equivalent of opening a store inside someone else’s store. If you already have a business website, publish your blog on the same domain. This will help you keep your site updated, attract organic traffic, and increase brand awareness.
The Content Is Too Promotional
Many business owners post overly promotional content that is too heavily focused on their products, services, and achievements. You can’t have a successful blog if you don’t build and maintain an audience of readers. When writing content on your blog, you need to entertain, educate, and inspire your readers. Write useful posts with your audience in mind. That’s how you grab their attention and interest.
Paying Too Much Attention to Numbers
One of the first steps in creating a successful business blog is to understand which metrics make a difference in your industry. Don’t focus only on how many tweets, likes, and visits your posts get. Blogging takes time and dedication. Instead of focusing on number, you should rather spend your time creating exceptional content that keeps your readers engaged.
Not Knowing Your Audience
Before you start blogging, try to find out more about your audience. Gather information about their age, gender, occupation, demographics, hobbies, and interests. Look for the places your target market hangs out and provide answers to their questions. Leave comments on their blogs and write useful posts that help them solve their problems.
Failing to Promote Your Blog
Business blogs often don’t get off the ground because no one knows they exist. Share your posts on social media sites like Twitter, Facebook, and LinkedIn. Post updates on your company’s website to attract visitors to your blog. Create engaging social media profiles and include links to the most popular pages of your blog.
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